Discover IoTou® at Sido!
The two connected electronics experts join forces to create a brand dedicated to innovative manufacturers. Official presentation at the SIDO trade show in Lyon on September 17-18, 2025.
After months of fruitful collaboration, PICODEV and SGAME take a new step by creating IoTou® together, a brand that revolutionizes the approach to industrial IoT. This strategic alliance will be officially unveiled at the SIDO 2025 trade show in Lyon, at stand O405.
IoTou®: IoT where you need it
"We shared the same conviction: connected innovation must remain simple, clear and accessible," explains Stéphane Masson, CEO of PICODEV. "Too often, manufacturers get lost in the technical complexity of IoT. With IoTou®, we put usage back at the center."
The new brand is distinguished by its emblematic mascot: an otter that "joyfully dives into your projects, explores their nooks and crannies, uncovers essential needs and brings the right solution to the surface." This metaphor is not trivial: it perfectly illustrates the field-based and pragmatic approach of both companies.
A natural complementarity
SGAME brings its expertise in electronic design and industrialization, while PICODEV contributes with its 25 years of mastering IoT firmware and communicating embedded systems. This synergy covers the entire lifecycle of a connected project.
"The union of our know-how creates a unique offering in the French market," emphasizes the SGAME team. "From feasibility study to obsolescence management, including RED/CRA compliance, we support manufacturers at every stage, without unnecessary jargon or technological overlays."
A complete and transparent process
IoTou® offers a clearly defined six-step process:
Project analysis with feasibility study, specifications and optimized system architecture. Electronic design and software development covering hardware and software studies, cloud applications and functional POCs. Prototyping for concrete validation of concepts. Industrialization with production series preparation. Production of electronic boards in small and medium series. Software maintenance and proactive obsolescence management.
This methodical approach is accompanied by a training component to strengthen the technical understanding of client teams.
A resolutely modern philosophy
IoTou® embodies the values of French Industry 4.0: eco-design, optimized time-to-market, controlled design-to-cost, and skills transfer. The brand claims its local roots with the French Fab label, while adopting international market standards.
"We want innovation to become a game again, not a mountain of complexity," summarizes the IoTou® philosophy. This playful yet rigorous approach already appeals to the first manufacturers approached, who appreciate the pedagogy and relational proximity.
Come discover IoTou® at SIDO
The SIDO trade show (September 17-18, 2025, Cité Internationale de Lyon) will mark IoTou®'s major public debut. The PICODEV and SGAME teams will present their joint achievements together and demonstrate the added value of this alliance.
"It's the perfect event to unveil IoTou®," estimates Stéphane Masson. "SIDO brings together the entire connected innovation ecosystem. Our future clients will be there, our technology partners too. It's the ideal moment to show what we can do together."
Stand O405 will offer interactive demonstrations, technical presentations and personalized exchanges with experts from both companies. Visitors will be able to discover concrete use cases and discuss their ongoing projects.
Assumed ambitions
Strong with the combined experience of its two founding companies – more than 50 years of combined expertise – IoTou® displays clear ambitions for the French industrial ecosystem. The brand aims to democratize access to connected technologies for innovative SMEs and mid-market companies.
"We don't just develop products, we transfer our know-how," specifies the IoTou® team. "Each project becomes an opportunity for skills development for our clients. This is our conception of industrial partnership."
See you in Lyon
Professionals interested in IoTou® solutions can already plan their visit to the SIDO trade show.
Practical information:
- Dates: September 17-18, 2025
- Location: Cité Internationale de Lyon
- IoTou® Stand: O405
- Hours: 9:00 AM-6:00 PM
Contact: The PICODEV and SGAME teams remain available for any preliminary exchange via contact@picodev.fr or directly at stand O405 during the trade show.
About IoTou®: Joint brand created by PICODEV (whose CEO has specialised in IoT firmware since 1999) and SGAME (industrial electronics expert), IoTou® offers complete connected solutions for innovative manufacturers. More information at www.iotou.fr
Press release published on September 6, 2024